CHEERS | from the editor
Ole Blue Eyes
Frank Sinatra, the ultimate crooner who typified a certain era, will forever be inextricably linked with the song My Way.
What made me think of it were some of the lyrics: “And now, the end is near – and so I face the final curtain.” It’s virtually impossible not to hear those lines and not have the tune start running through your head immediately.
All of which serves as a prequel to the news that this issue, number 75, is CHEERS magazine’s swansong. This publication, produced by a well-liquored team from TOPS at SPAR and Integrated Media for the past decade or more, will no longer be hitting inboxes nationwide for now. Over the years the team has written about beers, wines of all hues and regions; spirits from Japan, India, Sweden, America and elsewhere; books, food, liquor personalities and a host of other interesting topics which have been liquor related or alcohol (and even non-alcohol) adjacent.
CHEERS has looked at advertising and its role in making liquor history – like the longest single tracking shot for the Johnnie Walker “Keep Walking” campaign. Our panels have tasted Tequila, vodka, world whiskies, craft beers and stouts and more gins than any sane person could shake a stick at – and we have enjoyed every minute! It has been a genuine pleasure putting words on the printed page – and for the past few years, virtually or digitally – for your appreciation and interest. We sincerely hope that, having paged along with us, you have learned a few interesting things which may or may not have entertained friends and family over the dinner table or around the braai fire.
To paraphrase “that” song, we lived a life that’s full, and travelled each and every (liquor) highway.
So a final glass is metaphorically raised as we say, CHEERS to you all for your interest over the years,
Fiona and the CHEERS team
CHEERS TEAM
Group Advertising and Promotions Manager Liquor: Jess Nicholson
Publisher: Shayne Dowling
shayne@integratedmedia.co.za
Editor: Fiona McDonald
fiona@integratedmedia.co.za
Art Director: Hayley Davis
studio@integratedmedia.co.za
Advertising: Shayne Dowling
shayne@integratedmedia.co.za
PR and Promotions: Dee Griffin
dee@integratedmedia.co.za
Photography: iStockphoto.com
Contributors: Gareth George
HEAD OFFICE CAPE TOWN
Tel: 021 685 0285
Address: 9 Draper Square,14 Draper St, Claremont, 7708
Postal Address: 9 Draper Square, 14 Draper St., Claremont, 7708
Published by Integrated Media
for TOPS at SPAR
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The views expressed by the advertisers, contributors and columnists do not necessarily represent the views of Cheers, Integrated Media, TOPS at SPAR and SPAR.
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